Advertising is the price you pay for being boring, so don't be afraid to look for opportunities to include your customers in some wacky fun.
Coffee Milano Cafe in Middleborough, Massachusetts did a spur-of-the-moment promotion by offering a free cup of coffee to anyone who danced their way into their cafe. They cranked up some fantastic dance tunes and customers gleefully brought their best moves into the cafe. Their video of the dancers went viral, earning millions of views. And even news stations picked up the story because, once again, but this time with feeling: Advertising is
the price you pay for being boring!